NEON UMAMI BRINGS FRESH AND AUTHENTIC JAPANESE CUISINE TO GROCERY STORES AROUND THE WORLD.
ACCOLADES
Gold—Trademark Graphis New Talent 2023, International
Naming, Trademark Design, Icon Design, Branding, Motion Graphics, Packaging
PROJECT SCOPE
Create a premium Grocery Brand that offers fresh and authentic Japanese Cuisine to everyday consumers.
OBJECTIVE
APPROACH
Design a minimalistic brand that combines traditional Japanese symbols with the modern geometric techno-japonismo aesthetic. The marriage of the two styles showcase a clean refined brand that honors tradition while also paving a way into the future.
NEON UMAMI believes in bringing the vibrant and authentic flavors of Japan to your kitchen. We are dedicated to crafting fresh and savory Ramen that captures the essence of Japanese cuisine. By using only the finest ingredients and a combination of traditional cooking techniques with modern technology, we aim to provide an exceptional experience that transports you to the bustling streets of Tokyo and beyond.
MISSION STATEMENT
NEON UMAMI combines freshness, authenticity, and convenience, to create an unforgettable experience to be enjoyed in the comfort of your home. Unlike pre-packaged ramen brands, our focus is on quality and freshness to ensure superior tastes and textures.
USP
TRADEMARKS
COLOR GUIDE
TYPOGRAPHY
ICONOGRAPHY
PACKAGING
WEBSITE
STATIONERY
