ACCOLADES
Gold—Out of Home Media AAF District 10 Addy’s 2023, Regional
Judge’s Choice Award—Out of Home Media AAF District 10 Addy’s 2023, Regional
Silver—Poster Graphis New Talent 2023, International
Art Direction, Environmental Graphic Design, Photography
OBJECTIVE
PROJECT SCOPE
Create an ad campaign that raises awareness to family fire and gun safety.
APPROACH
I manually constructed a handgun out of some Lego and then staged & photographed the gun. The purpose of which to create a visual connection that showcases the innocent perspective of a child, who doesn’t know.
MISSION STATEMENT
At the heart of the 'Kids See A Toy' campaign, our mission is to safeguard children from the unseen dangers lurking within their everyday environments. We understand that the world through a child’s eyes is filled with wonder and play, where even the most ordinary items can turn into toys. Our goal is to educate and empower parents, caregivers, and communities to recognize and mitigate these potential hazards. We are committed to promoting child safety by raising awareness about how common household items, when viewed through the lens of childlike curiosity, can pose serious risks.
