Art Direction, Branding, Packaging, Motion Graphics, TV Spots, Social Media
PROJECT SCOPE:
Design a seasonal Dry January advertising campaign for Spindrift, a sparkling water brand that uses 100% real squeezed fruit.
OBJECTIVE:
Design a simple and straight forward ad campaign that captures the spirit and branding of Spindrift, while also sprinkling in a bit of Dry Humor.
APPROACH:
MISSION STATEMENT
USP
At Spindrift, our mission is to revolutionize the sparkling water industry by bringing the authentic taste of real fruit to every can. We believe in simplicity, transparency, and sustainability, ensuring that our beverages deliver not only unrivaled taste but also uphold our commitment to natural ingredients and environmental responsibility. Our dedication to these principles drives us to source the best fruits, support local farmers, and continually innovate in our pursuit of the perfect blend of sparkling water and real fruit. In every can of Spindrift, we promise a burst of nature, a commitment to quality, and a dedication to delighting our customers with a refreshingly honest beverage.
Spindrift sets itself apart in the world of sparkling beverages by infusing real, squeezed fruit into every can, offering a uniquely authentic and refreshing taste experience. Our commitment to using only the highest quality, real fruit ingredients – no artificial flavors or sweeteners – makes us the go-to choice for those seeking a genuinely natural, flavorful sparkling water. With Spindrift, it's not just about quenching thirst; it's about savoring the real fruit difference in every sip.
